About three weeks ago, we took a client in the music industry, a singer to be precise. To cut a long story short, we had to do online promoting for an unkown singer and to turn her into a star. We fell in love with the task on spot, because it was a totally new and very challenging field, with endless creative possibilities.
So, we made an offer consequently, but the client bargained her way to half the amount required for a successful campain, even renouncing to a lot of the services, including the ads campaines on Google and Facebook. Finally, we were supposed to stick to Facebook and Youtube organics.
Previous experiences tought me that without a serious help from the ads, any unkown Facebook page or Youtube channel would remain unkown. Thus, we had to do something about it, so we agreed to offer the client full services in exchange for the bargained sum, which is less than half the real price. So, we started the project, we started putting up a lot of work and, the more we worked, the more the client demanded – bilingual posting three times more frequently than what we initially agreed on, collages, artwork, memes, Soundclous and Instagram accounts, putting together a story of the brand and so on.
Needless to say, we were supposed to accomplish all these tasks in a very short time. So, being a small business ourselves, we had to take the extra time required for all this client’s demands from our older clients’ time. I mean, serious clients, with whom we had already established a strong, solid business relation and who, as we speak, had to postpone our payments, since they didn’t receive the services they were entitled to.
Three weeks later, we meet the client in the musical industry again and she tells us she is going to end terms with us and give the project to a PR in the musical field. So, what do we learn from this? Never neglect your older clients for new ones! Wait ’till you establish a strong and solid relation with the latter before you give them more than they deserve from your time.